Increasing Conference Collaboration By Shifting From A Market-Share Environment To A Mind-Share Experience

Recorded On: 07/14/2016

We are living in a world of hinge time. Our conferences are planned to educate attendees for an era that no longer exists. The challenges our attendees face are vastly different from the ones of the past.

Most of our conference attendees were educated on how to be right. We focus on individual and collective attention on deficits—cognitive, emotional, financial and industry-related says author Dawna Markova. Rarely have we been taught how to collaborate effectively with people across cultures, time zones and temperaments. Thus hinge time.

After attending this presentation, the participant will be able to:

  • Compare and contrast market-share with mind-share mentality.
  • Identify the four strategies of collaborative intelligence (CQ).
  • Discuss CQ strategies that we can apply in our conference settings.

Jeff Hurt

EVP, Education and Engagement

Jeff Hurt joined Velvet Chainsaw Consulting in January 2010 and currently serves as Executive Vice President, Education and Engagement. In 2012, he was recognized as the PCMA Educator of the Year. Jeff has worked in leadership roles with five associations, five government organizations and several companies in the education, events and meetings departments, including Meetings Professionals International and Promotional Products Association International, one of the top 50 shows in the industry.He is considered one of the leading authorities in the meetings industry on adult education, conference design, digital events and social media for events and associations. He speaks and blogs frequently about meeting and technology trends, the future of conference education, adult learning and all things meetings at