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  • Creating EPIC Conferences

    Contains 1 Component(s) Recorded On: 11/10/2015

    Today’s culture wants EPIC communications and experiences. For today’s conferences to succeed, they must step outside of traditional thinking. They have to create new models and experiences that use a four-step EPIC transformational process.

    The challenge of many conferences today is that they are like local, indigenous populations using their native tongue trying to talk to foreign immigrants. The traditional conference experience is out of touch, disconnected and using an outdated model. It fails to connect with today's generations.

    Well, it's time your conference went EPIC!

    Today's culture wants EPIC communications and experiences. For today's conferences to succeed, they must step outside of traditional thinking. They have to create new models and experiences that use a four-step EPIC transformational process.

    Learning Outcomes:

    • Identify the four-step EPIC model for conferences and events.
    • Discuss how conferences can create experiential events.
    • List ways to make conferences more participatory that increase learning and retention.

    Jeff Hurt

    EVP, Education and Engagement

    Jeff Hurt joined Velvet Chainsaw Consulting in January 2010 and currently serves as Executive Vice President, Education and Engagement. In 2012, he was recognized as the PCMA Educator of the Year. Jeff has worked in leadership roles with five associations, five government organizations and several companies in the education, events and meetings departments, including Meetings Professionals International and Promotional Products Association International, one of the top 50 shows in the industry.He is considered one of the leading authorities in the meetings industry on adult education, conference design, digital events and social media for events and associations. He speaks and blogs frequently about meeting and technology trends, the future of conference education, adult learning and all things meetings at velvetchainsaw.com.

  • All Conference Attendees are Not Created Equal

    Contains 1 Component(s) Recorded On: 10/07/2015

    Attracting premium attendees is one of the most complex and important keys to your conference’s business model.

    Presented by: Wendy Holliday, VP Attendee Acquisition & Experience

    Attracting premium attendees is one of the most complex and important keys to your conference's business model. But once you peel back the layers, it may be that the majority of your attendees don't have the buying influence to support the growth of the exhibit, sponsor, and/or grant components of your revenue machine.You need a process to help you determine who your attendees are and how attracting premium segments will help attract secondary segments.

    After attending this webinar, the participant will be able to:

    1. Bucket participant types by attendance justification.
    2. Consider approaches to identifying top segments.
    3. Discuss how marketing strategy and tactics can improve relevance for attraction and loyalty.

    Wendy Holliday

    Vice President Attendee Acquisition & Experience

    Wendy Holliday joined VCC in 2013 as Vice President, Attendee Acquisition and Experience. A seasoned association professional, Wendy has spent over 20 years in events bringing a strategic approach to sponsorships, inclusion of volunteers, membership marketing, and increasing attendee acquisition. For the past seven years, Wendy has served as the Vice President, Marketing and Member Services for the National Association of College Stores where she drove the marketing and sponsorship plans for CAMEX. In 2011 NACS was named one of the fastest growing tradeshows in the country, by Trade Show Network News. Prior to joining NACS, she was responsible for Special Projects and Strategic Partnerships for Certified Angus Beef including CAB sponsorship activities at the Winter Olympics in Salt Lake City, Utah.

  • Conference Connexity: How to Deliver on Your Networking Promise

    Contains 1 Component(s) Recorded On: 09/09/2015

    Connexity is where community and connecting intersect, the two things your attendees are craving!

    Presented by: Sarah Michel, CSP, VP Professional Connexity

    Connexity is where community and connecting intersect, the two things your attendees are craving! Conferences need to be in the connexity business--making connections and building communities to become the new town square for your global village.

    After attending this session, the participant will be able to:

    1. Recall creative and budget-friendly ideas and solutions to adopt and adapt that deliver connection and community.
    2. Identify why your attendees are craving connexity, now more than ever, and ways you can respond to deliver what they need.
    3. Create your own action plan for fostering connexity to become the watering hole for your association.

    Sarah Michel, CSP

    Vice President, Professional Connexity

    Sarah is an Experience Architect who has been working in the meetings industry for over 15 years to create dynamic audience experiences. Her vast knowledge of next-generation learning and facilitation skills help design dynamic meetings that guarantee more participation, opportunities for networking and peer-to-peer interactions to assure a return on attendance.

    Sarah is Vice President of Professional Connexity for Velvet Chainsaw Consulting helping organizations deliver on the networking promise at face to face meetings. She is a Certified Speaking Professional (CSP) awarded by the National Speakers Association and a nationally recognized expert on networking and the creator of the NetWORTHing® process.

    Sarah has keynoted and facilitated for audiences and organizations around the world on how to be a more effective connector and the author of Perfecting Connecting©, A Guide to Mastering Networking in the Workplace and coauthor of the e-book, Conference Connexity.

    She lives with her family in Colorado Springs were she is an active volunteer in her community.

  • 21st Century Brain Savvy Leadership

    Contains 1 Component(s) Recorded On: 08/18/2015

    21st Century Leadership requires neuroleadership (applying neuroscience insight to leadership), strategic thinking and empathic mindsets.

    Presented by: Jeff Hurt, EVP, Education & Engagement

    Most leaders want to improve. We all want to develop our skills and competencies to leverage our talents for maximum impact. 21st Century Leadership requires neuroleadership (applying neuroscience insight to leadership), strategic thinking and empathetic mindsets.

    After attending this webinar, the participant will be able to:

    1. Discuss how a strategic brain affects our leadership abilities.
    2. Identify steps we need to practice strategic thinking.
    3. Explore the role an empathetic mindsets play in balancing your association work.

    Jeff Hurt

    EVP, Education and Engagement

    Jeff Hurt joined Velvet Chainsaw Consulting in January 2010 and currently serves as Executive Vice President, Education and Engagement. In 2012, he was recognized as the PCMA Educator of the Year. Jeff has worked in leadership roles with five associations, five government organizations and several companies in the education, events and meetings departments, including Meetings Professionals International and Promotional Products Association International, one of the top 50 shows in the industry.He is considered one of the leading authorities in the meetings industry on adult education, conference design, digital events and social media for events and associations. He speaks and blogs frequently about meeting and technology trends, the future of conference education, adult learning and all things meetings at velvetchainsaw.com.